Best CRM software for small businesses

We asked 10 models: The best CRM software for a small business. Each named its own top 10.

Agreement between models
85%
Same model, run twice
91%
Different picks
17

When agreement between models is well below a model's agreement with itself, the split reflects real differences in taste rather than randomness.

The consensus

Each cell is the position that model gave the pick; blank means it left the pick off. Click a row for each model's reasoning.

#PickScoreListed byClaude Haiku 5.5GPT-6.1 SolGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra

2 lower-scoring picks are not shown; every ballot below lists them in full.

Most divisive

Picks most models listed, at very different positions

Hot takes

Picks that appear on only one ballot

Every ballot

Hover a pick to find it on the other ballots. Marked picks appear on no other ballot.

Claude Haiku 5.5

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. Microsoft Dynamics 365
  7. Insightly
  8. Copper
  9. Monday.com
  10. Close

92% with consensus · 93% self-consistent

GPT-6.1 Sol

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Freshsales
  5. Bigin
  6. Less Annoying CRM
  7. Capsule
  8. Insightly
  9. Monday.com
  10. Salesforce

79% with consensus · 92% self-consistent

Gemini 4 Argon

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Monday.com
  6. Salesforce
  7. Close
  8. Copper
  9. Keap
  10. ActiveCampaign

93% with consensus · 92% self-consistent

Qwen 3.8 Flash

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Monday.com
  5. Salesforce
  6. Freshsales
  7. Copper
  8. Keap
  9. Close
  10. Insightly

84% with consensus · 88% self-consistent

DeepSeek V4 Pro

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Less Annoying CRM
  6. Insightly
  7. Salesforce
  8. Monday.com
  9. Capsule
  10. Keap

92% with consensus · 90% self-consistent

GLM-5.3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Insightly
  7. Monday.com
  8. Capsule
  9. Close
  10. Keap

95% with consensus · 96% self-consistent

Kimi K3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Salesforce
  5. Freshsales
  6. Insightly
  7. Copper
  8. Microsoft Dynamics 365
  9. Monday.com
  10. ActiveCampaign

92% with consensus · 82% self-consistent

MiniMax M3

  1. HubSpot
  2. Zoho CRM
  3. Pipedrive
  4. Freshsales
  5. Salesforce
  6. Monday.com
  7. Insightly
  8. Copper
  9. Apptivo
  10. Bitrix24

98% with consensus · 93% self-consistent

Mistral Large 4

  1. HubSpot
  2. Zoho CRM
  3. Salesforce
  4. Pipedrive
  5. Freshsales
  6. Monday.com
  7. Keap
  8. Copper
  9. Insightly
  10. Less Annoying CRM

90% with consensus · 89% self-consistent

Nemotron 3 Ultra

  1. HubSpot
  2. Pipedrive
  3. Zoho CRM
  4. Salesforce
  5. Monday.com
  6. Freshsales
  7. Insightly
  8. Less Annoying CRM
  9. Copper
  10. Keap

87% with consensus · 93% self-consistent

Who agrees with whom

Overlap between two models' lists, weighted toward the top · 100 means identical · Color runs from 71 (lightest) to 97 (darkest)

Claude Haiku 5.5GPT-6.1 SolGemini 4 ArgonQwen 3.8 FlashDeepSeek V4 ProGLM-5.3Kimi K3MiniMax M3Mistral Large 4Nemotron 3 Ultra
Claude Haiku 5.5758781869097928885
GPT-6.1 Sol757678848075787182
Gemini 4 Argon877686879187938783
Qwen 3.8 Flash817886768281848292
DeepSeek V4 Pro868487769387908281
GLM-5.3908091829391948683
Kimi K3977587818791928885
MiniMax M3927893849094928985
Mistral Large 4887187828286888983
Nemotron 3 Ultra858283928183858583